Beach Sand Stamps

Knowing that crowds would flock to the beaches for the 4th of July weekend, Miami-Dade County wanted to remind beachgoers of important public health messaging during the ongoing pandemic. They turned to GoGORILLA to put the message in the right in the sand, up and down the county’s shores, using an eye-catching guerrilla marketing tactic, sand stamps! From South Beach to Haulover Beach, revelers were reminded that the vaccines are our best shot at defending ourselves and our communities against COVID-19. The messaging efforts continued on the following weekend, with a total of over 800 imprints placed along Miami-Dade’s sandy shores.