AAA TURNS HEADS WITH UNIQUE VIDEO TRUCKS CAMPAIGN IN 7 CITIES

They say less is more, and AAA's video truck campaign is further proof of that! Using a video truck in 7 different cities (Washington D.C, Tulsa + Oklahoma City, OK, Philadelphia, PA, Indianapolis, IN, Cincinatti, OH & Baltimore, MD) with a very unique QR code, it made people wonder what exactly was being advertised on the video trucks. This brilliant technique when scanned took folks to the "InsurAAAnce & Rick Astely’s Never Gonna Give You Up" YouTube video, which is such a classic and always puts everyone in such a good mood. By the end of the 7 day campaign the video garnered nearly 3 million views . In conclusion it proved....Cue the music.....GoGorilla Media will ‘Never give you up, will never let you down’. See more photos HERE.